Most clients invest 3–5 hours per week. That includes training, nutrition prep, and check-ins. The plan is designed to fit around your schedule — not take over your life. If you cannot invest that amount of time per week you will not be able to make the changes required.
No. You’re not buying a template — you’re investing in a system and support structure tailored to your life. That includes custom strategy, mindset coaching, check-ins, accountability, and real-time feedback.
Yes. In fact, it’s built for people like you. Whether you’re on the road, in back-to-back meetings, or juggling multiple priorities — you’ll get a flexible system that adapts in real time.
You can expect to drop body fat, gain energy, build strength, and feel in control again — without extreme restrictions. Most clients report visible body composition changes and mental clarity within 4–6 weeks, and sustainable transformation over 3–5 months. The Built to Last program is split into three phases: Transform, perform and self mastery. Each phase is designed to get and keep you in incredible shape for life. For most people, the initial phase of coaching focuses ONLY on transform.
No — but if you have access to a gym, great. Your training plan is built around what’s available to you, whether that’s hotel gyms, home equipment, or a commercial setup.
Initially 20 weeks. In some cases you're going to need much longer than that to reach your goal - I will be 100% transparent with you up front before we ever work together.
Not in the traditional sense. This is a done with you program not a done for you program. All clients are vetted as you need to be ready, willing and able to change. I will guarantee this, if you don't do any of the work you won't get results. There is a 30-Day love it or leave it policy, where if you don't love the program in the first 30 days you are free to leave.
Immediate
Sign And Payment
1. Sign Contract
2. Make Payment
3. Initial Assesments and data collection
1-2 Days
Onboarding Call
You'll get a clear and honest 3, 6 and 12 month roadmap presented to you.
You'll learn exactly what you need to do to achieve your goals and how together we'll achieve that. We'll agree on everything so that it's a collaborative approach.
1-2 Days
Program Design
1. Training and Nutrition plan built
2. Receive Program
3. Agree on plan
4. Commence plan
Weekly
Reflect
You'll be required to do short weekly reflections to increase your self-efficacy and learn how to problem solve for yourself. This is what builds change that lasts. I support you weekly with my reviews of your reflections.
Ongoing
Implemtation Calls
1. 1 on 1 calls with me to help with struggles and coach you through blocks
2. Daily messaging access to me
Immediate
Review
1. Weekly reviews of your progress against strategy
2. Monitoring of key data points
3. Adjustments made when necessary
Onboarding Call
We'll sit down and hash out your goals and the required inputs. After this you will be crystal clear on the action plan.
Strategic Roadmap
I will map out and present to you exactly what you need to during our time together and beyond so you're 100% clear on the process
Psychometric
Assessments
Clinically validated tests to get a better idea of how you think and act so that we can best inform the approach
Nutrition Coaching
Tailored nutrition guidance to meet you where you're at and take you from A to Z. We focus on mastering the important stuff. Results is the key. You're not here to get a PhD.
Training Program
Specifically designed for you and your goals, adapted for when you're on the road. You also have the opportunity to get video feedback on your form execution just like an in person trainer would do.
Ongoing Accountablity
Direct access to me to message me or ask any questions if and when needed.
We also have structured 1 to 1 implementation calls so that you're never alone on the journey.
Weekly Reflection Exercises
I help you build accountability to yourself and develop the mental skills to be able to sustain your results long into the future. It's not the food or training that needs work, it's your ability to reflect productively
Bloodwork Guidance
No gimmicky tests here, I'll give you guidance on the exact tests you need to do (and where you can do them) that have a strong link with health and longevity. We tailor you nutrition if needed to optimise these numbers.
Within the first few months we were able to pack on a boat load of muscle with ease without taking away from my business.
My training and nutrition is much more structured. I gained clarity, didn't have to second guess anything and completely transformed by health and physique.
I broke the fat loss yo-yo cycle. Not only did I achieve a physical change, but also significantly improved my mental alertness. I'm no longer stuck in an all or nothing mindset.
You hold yourself to a high standard in your career — now it’s time your health reflected that too. This program is designed to match the pace and pressure of your life, without sacrificing results.
You don’t just want to “get in shape” — you want to optimize performance, energy, and longevity. You know your health is the foundation for everything else, and you're ready to treat it that way.
You’re not looking to be micromanaged. You want a proven system, expert guidance, and the accountability to follow through — because you know you are the greatest investment.
You’re done with short-term hacks and crash diets. You want to build habits, systems, and a body that lasts well into your 40s, 50s, and beyond — without constantly starting over.
You understand that physical change is about more than just calories and macros. You’re open to challenging the mindset and habits that got you stuck — and replacing them with something stronger.
You’re open to feedback, willing to try new approaches, and understand that progress comes from clear, honest communication. You see coaching as a partnership — and you're ready to show up and do your part.
This isn’t a 30-day detox or 6-week transformation. It’s a long-term system for high performers who want results that last. If you’re after shortcuts, this isn’t for you.
I’ll guide, coach, and support you — but I can’t do the work for you. If you’re not ready to take ownership of your results, this won’t work.
You can’t keep the same habits and expect a different outcome. This program is for action-takers ready to evolve — not just dabble. Life changing results require life changing actions.
This is a premium coaching experience built for busy, driven men. If you treat your health like a discount bin item, you’ll keep getting discount results.
You don’t need more podcasts or PDFs. You need implementation, accountability, and follow-through. That’s where we focus. This is as much about changing your mindset as it is anything else.
Life will challenge you. Business will get busy. Family will need you. If you crumble under pressure instead of adjusting and adapting, this won’t stick.
I'm Adam and have been part of the health and fitness scene for over a decade, worked for almost a decade in Microsoft and Amazon and have co-owed multiple businesses.
I hold a masters in performance nutrition, multiple post grad certs and currently I'm doing a doctorate in Human Performance.
My whole philosophy when working with clients is focused on doubling down on the 20% of inputs that will give 80% of the outputs.
The people I work with don't need another diet plan to get results, they need to work on implementing the things they already know - I help them do that.
I started out playing International basketball then found success in the natural bodybuilding world. Today I'm focused on the intersection of health, fitness and physique, for those who don't just want to look good now, but thrive into their later years.